A bit about me

Let me begin with this: data is fun! I really believe that, and I think that tone suits my character: fast, sharp and informal. I've worked with data for quite some years now, and not only the data itself but also the systems that generate it and the people behind those systems. A full-stack data person, you could say. From marketing analytics to consultancy, from IT to Sales and Finance departments. And now, in my current role as manager of the data department at Timing.

What I came to believe over the years: the real challenge in data rarely sits in the tool nor in the end user. Almost always, it sits in understanding how they interact.

It's not about whether people are smart enough, or whether the team is willing. Far too often, simply too much is expected too quickly. Questions aren't asked deeply enough, assumptions aren't tested, and before you know it something is in production that soon starts to wobble or doesn't solve the problem.

That's exactly where I believe I can play a role as trainer. As an outsider, coming in: making it my personal goal to understand your challenges, and working towards a clear result together over the course of a training, a workshop or even a one-on-one session. Over the years, this idea has grown into a consistent way of working that runs through all the training I do.

Where my approach comes from

Originally I studied Marketing, so for me the customer, or end user if you like, comes first. With that in mind, you study the needs and wants before you decide your strategy and delivery. That mindset is my foundation, and combined with a talent for both IT systems and communication, it brought me to data. Now, with enough experience under my belt, working day to day alongside the people who actually have to use those systems, I believe I can help people and teams reach their goals.

Deep technical knowledge, made simple and understandable
Structure as a tool, not a straitjacket
Challenge trainees to ask questions: those become the starting point
Understanding and being able to apply over speed and curriculum

This translates into training that really is applicable, which connects to what's actually happening on your work floor, and that inspires you to get to work afterwards.

DoGoDa & Microsoft Certified Trainer

DoGoDa stands for Doing Good with Data, my broader mission to do something good with data. It's the small company I set up alongside my role as manager at Timing, for training, workshops and the occasional consulting gig. TrainerBjörn is where that mission gets hands-on: next to you, working with your own data.

I combine training with my role as data manager, and it keeps me sharp on what's actually happening on the work floor. I deliberately take on a limited number of assignments, so I can give each one the time and attention it deserves. That's why I got certified as a Microsoft Certified Trainer (MCT).

Being an MCT means the certification training I deliver is officially aligned with Microsoft Learn materials and exam objectives. It also means I stay current, because Microsoft expects that from its trainers. For you that translates into training that is both practically grounded and formally recognised.

What gives me energy

Besides being able to help others, the real energizer in providing a training is the moment someone starts reasoning on their own. When that happens, I'm not "done"; ownership has shifted to them, and that's what I do it for.

Learning can be serious, without becoming heavy. Curious if it's a fit? Get in touch.